http://www.hebertdesign.net/projects daily 1.0 2018-08-15 https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451969112902-SIZ41ZQYVNMH385XCEV5/Web_Pennzoil+closeup_01-05.jpg PROJECTS Pennzoil Redesign Pennzoil believed that communication hierarchy was no longer relevant on its conventional oil packaging. Graphics and copy competed with the brand and the “hot” orange color used in the previous design conveyed negative performance attributes to the oil inside. The primary goal of the redesign was to improve the communication hierarchy. Secondarily, the new design needed to support new brand positioning that Pennzoil Motor Oil invigorates your drive by actively cleansing your engine to keep it responsive. The new design also needed to promote the emotional benefit: You feel you and your car are more alive and ready to go.   https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464209386211-8F6D33E1G22LWTORM5ZL/Portfolio+Pages_Mazola-01.jpg PROJECTS Mazola Olive Oil Redesign Ach Food Companies, Inc Mazola’s current Olive Oil packaging was suffering from a lack of differentiation at shelf. The assignment was first to elevate the communication of heart healthy ingredients including Omega 3 and other antioxidants. Next, to clearly differentiate Mazola Olive Oil from its competition and reinforce Mazola’s promise of great taste and healthy cooking. Finally, to elevate the brand to a premium look and feel and to bring it into line with the recently redesigned cooking oils. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1452117872919-UCPYFOZFQFJ4J8RX4956/Web_Together_Close-Up-10.jpg PROJECTS Together Project - 2015 Roman Catholic Diocese of Brooklyn The Together project objective was to increase public awareness of the parish locations throughout selected Brooklyn neighborhoods. This project coincided with The Church's season of Lent and ran approximately six weeks in duration. The campaign was being used as a test, for consideration of expanding the program in future seasons. The integrated marketing campaign utilizes outdoor media, local newspaper advertisement, social media elements as well as individual parish's initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. The Together Project meet its objectives in 2015 by an increase of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8% https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1521516559674-GOEI7NVOWMETZATM6V8X/Web_CCBQ_Pieces_01-10.jpg PROJECTS Van Wrap Branding - 2017 Catholic Charities Brooklyn & Queens Early in 2017 Catholic Charities Brooklyn & Queens (CCBQ) began a new and bold initiative to bring care and charity directly to where it was needed. This pilot program outfitted and customized a van to be a mobile office and/or mobile command center bringing that assistance directly those people in need. My assignment was to create engaging and dynamic graphics, which captured this bold outreach initiative. Also I was to up-date the CCBQ branding being sensitive to the brands existing assists. The solution recognized that this Mobile Outreach Van offered billboard size opportunities to define and support CCBQ mission statement. Each of the three billboard faces colorfully illustrates different aspects of CCBQ mission. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1534368661542-S5HAK2ANRIS62W6ZSLHN/Portfolio+Pages_Mixed+Logos_Square-01.jpg PROJECTS https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451966679474-9EUK0DSNMP2O5VDI77K3/Book+Cover+A-02_Artboard+6+copy.jpg PROJECTS Eric Hebert 646-708-2450 hebert.newyork@gmail.com https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451965104902-HO9BZUF69QJAZ0YAS80G/Ortho+Web+Page_Close-Up-03.jpg PROJECTS 2014 Ortho Refresh The new design delivers information in a hierarchy that helps the consumer to easily navigate to the “problem disc” device that intuitively illustrates the specific benefit of each SKU. Below the disc device is an inspirational end benefit image that suggests the solution the product provides. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1452037013478-7A6GW1M1A6A4D0J8EZXO/Web_Delta_Close-Up-14.jpg PROJECTS Delta Faucet Refresh Delta Faucets launched a successful redesign in 2008, which helped establish them as a category leader. Over time, the competition began to mimic many of Delta’s packaging elements, which in turn contributed to rising confusion and shopper challenges across the category. Our objectives were to address this category confusion, improve shopability and navigation, and effectively communicate Delta Faucet’s key features and benefits. Brand Essence: We believe in the transformational power of water. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450928522077-5CK7VYIIVBXBG2FA325U/Web_Forester+1870-closeup.jpg PROJECTS Brown Forman Forester 1870 Our challenge was to create a design that would appeal to a European audience that perceives the American old West in a positive light. We leveraged recognizable old West motifs and design cues to support Forester 1870’s unique American heritage. The use of an aged parchment substrate along with hand rendered scrolls and heroic support copy on the sides of the bottle help to complete this appealing Western design. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451425490550-LZB63AXUNPW91A67EUAY/Colgate+Close-Up_02.jpg PROJECTS Colgate Palmolive Baking Soda & Peroxide Toothpaste At the time of this assignment, Colgate utilized an established architecture that communicated product variant differentiation in a common area on the right side of the carton. As part of this project, we developed an action icon that centered on a “nurdle” of toothpaste. This solution features the hurricane nurdle that illustrates the perceived action of the swirling cleaning action of the product.   https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451967561586-KM6DQDD0G5M7ALZT8BQC/Web_Lucky+Strike+Close-Up_03-12.jpg PROJECTS Lucky Strike Menthol & Menthol Lights Line Extension - Japan Part One: This portion of the project required a careful examination of the current product's brand equities. We explored a wide variety color options that increased a visible differentiation within the family through the use of color. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451968341162-LJEHO4ENNY26HSYZ0F2E/Web_Mis+Illustrations-01.jpg PROJECTS Carolina Turkey Just Perfect Brand This assignment began with the brand's approval of “Braised Autumn Gold” flavor icon. Our task was to match this style and create the remaining flavors for the entire Just Perfect portfolio. http://www.hebertdesign.net/new-gallery-3 daily 0.75 2016-01-08 https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451426690254-IEGA8NUI6BVXFF1C7KAG/Portfolio+Pages_Bionic_Brand.jpg Bionic The Bionic Brand Refresh Bionic is a line of unique sport gloves designed by a leading hand surgeon. The gloves leverage the latest science and proven technologies so hands perform and feel better. Our assignment was to create a memorable and distinctive mark that supports the Bionic brand positioning of “Superior Performance Quantified”. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1451426690254-IEGA8NUI6BVXFF1C7KAG/Portfolio+Pages_Bionic_Brand.jpg Bionic The Bionic Brand Refresh Bionic is a line of unique sport gloves designed by a leading hand surgeon. The gloves leverage the latest science and proven technologies so hands perform and feel better. Our assignment was to create a memorable and distinctive mark that supports the Bionic brand positioning of “Superior Performance Quantified”. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450758505607-05K0ZNM5YI7LB83F3SX9/Portfolio+Pages_Bionic-Thumbs.jpg Bionic Phase Two: Internal Exploratory https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450758543247-0B3F3S0KRYS4BJT61YIB/Portfolio+Pages_Bionic_Brand.jpg Bionic Final Design https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1452228393680-8TOTKIWNHTN1Q6082FGI/Blank_01-09.jpg Bionic https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1452228561738-BMZ2SFWVXNGF7Y0HUAG6/Blank_01-09.jpg Bionic http://www.hebertdesign.net/wjw daily 0.75 2016-01-02 https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759374013-XKQBY51UJCT480DQ1XL1/Want+Jean+Wants-02.jpg WJW What Jean Wants_Brand Mark This band is a female-fronted party band from the outskirts of Atlanta. The founders of this band recognized Jean’s unique talent to connect with their audiences, and her driving creative force within the band. The expression What Jean Wants became the motto, and eventually their name. This brand mark supports the Jean centric idea, with the letterforms supporting the driving creative heart of the band.   https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759374013-XKQBY51UJCT480DQ1XL1/Want+Jean+Wants-02.jpg WJW What Jean Wants_Brand Mark This band is a female-fronted party band from the outskirts of Atlanta. The founders of this band recognized Jean’s unique talent to connect with their audiences, and her driving creative force within the band. The expression What Jean Wants became the motto, and eventually their name. This brand mark supports the Jean centric idea, with the letterforms supporting the driving creative heart of the band.   https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759196640-DRH0TTNIWK1QJWQOAL2U/Want+Jean+Wants-01.jpg WJW Phase One Creative https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759204157-CU0APDPU22A1VGZJVY35/Want+Jean+Wants-02.jpg WJW Final Design https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759212211-3V9MHWK0NWA19SHJLV3W/Want+Jean+Wants-03.jpg WJW Final Design Applied https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759226265-FJIX8J1V1EPULK4RA9BU/Want+Jean+Wants-04.jpg WJW Final Design Applied https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450759237755-EKL7N48PHIFUCZECH86H/Want+Jean+Wants-05.jpg WJW Final Design Applied http://www.hebertdesign.net/mercy daily 0.75 2016-05-25 https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464216195472-8AOLYGJ3DBBLEHJ3BA3Q/Mercy_LgPrint-01.jpg Mercy Mercy Project - 2016 Roman Catholic Diocese of Brooklyn The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The of Mercy. The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%. This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464215768326-DKWA15YBF6VDYTP69QSH/Mercy_LgPrint-01.jpg Mercy https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464215938838-EIJJVSSVH8CJR9KTFNEN/Mercy_LgPrint-01.jpg Mercy Mercy Project - 2016 Roman Catholic Diocese of Brooklyn The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The of Mercy. The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%. This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464215644172-83I6MI4ZF6MW70Y2OQOQ/Mercy_LgPrint-01.jpg Mercy Mercy Project - 2016 Roman Catholic Diocese of Brooklyn The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The Year of Mercy. The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%. This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464214656804-988JHPQ89C69GV1F6FR4/Mercy_LgPrint_Artboard+21.jpg Mercy Outdoor Media https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464214662871-4M33NE26TY0DYF8VU831/Mercy_LgPrint-03.jpg Mercy Bilingual Poster Campaign https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464214649528-9L9BH0CUKWLB85Z6XEKD/Mercy_LgPrint-01.jpg Mercy Mercy Project - 2016 Roman Catholic Diocese of Brooklyn The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The of Mercy. The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%. This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1464215357761-OZPQVOLTS73CWJWBFG31/Mercy_LgPrint-01.jpg Mercy Mercy Project - 2016 Roman Catholic Diocese of Brooklyn The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The Year of Mercy. The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%. This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish. http://www.hebertdesign.net/about daily 0.75 2015-12-18 http://www.hebertdesign.net/contact daily 0.75 2015-12-18 https://images.squarespace-cdn.com/content/v1/56748dcf2399a3a13cbafd1c/1450481298635-N7F3NKRUOP3OUHSRYE3V/HD_Watermark_01.jpg contact http://www.hebertdesign.net/about-1 daily 0.75 2016-01-08 http://www.hebertdesign.net/introduction daily 0.75 2016-01-07