Eric Hebert 646-708-2450 hebert.newyork@gmail.com
       
     
PROJECTS / Hebert Design
2014 Ortho Refresh The new design delivers information in a hierarchy that helps the consumer to easily navigate to the “ problem disc ” device that intuitively illustrates the specific benefit of each SKU. Below the disc device is an inspirat
       
     
PROJECTS / Ortho
Delta Faucet Refresh Delta Faucets launched a successful redesign in 2008, which helped establish them as a category leader. Over time, the competition began to mimic many of Delta’s packaging elements, which in turn contributed to rising confusi
       
     
PROJECTS / Delta
Together Project - 2015 Roman Catholic Diocese of Brooklyn The Together project objective was to increase public awareness of the parish locations throughout selected Brooklyn neighborhoods. This project coincided with The Church's seas
       
     
PROJECTS / Together
Kindness Project - 2017 Roman Catholic Diocese of Brooklyn The 2017 Kindness Campaign builds upon the success of the previous two initiatives, the Together Project and the Mercy Project. Each campaign’s objectives remained the same; to incr
       
     
PROJECTS / Kindness
Van Wrap Branding - 2017 Catholic Charities Brooklyn & Queens Early in 2017 Catholic Charities Brooklyn & Queens (CCBQ) began a new and bold initiative to bring care and charity directly to where it was needed. This pilot program o
       
     
PROJECTS / Van Wrap Branding
Pennzoil Redesign Pennzoil believed that communication hierarchy was no longer relevant on its conventional oil packaging. Graphics and copy competed with the brand and the “ hot ” orange color used in the previous design conveyed negative per
       
     
PROJECTS / Pennzoil
Colgate Palmolive Baking Soda & Peroxide Toothpaste At the time of this assignment, Colgate utilized an established architecture that communicated product variant differentiation in a common area on the right side of the carton. As p
       
     
PROJECTS / Colgate
Mazola Olive Oil Redesign Ach Food Companies, Inc Mazola’s current Olive Oil packaging was suffering from a lack of differentiation at shelf. The assignment was first to elevate the communication of heart healthy ingredients including Om
       
     
PROJECTS / Mazola
Brown Forman Forester 1870 Our challenge was to create a design that would appeal to a European audience that perceives the American old West in a positive light. We leveraged recognizable old West motifs and design cues to support Fores
       
     
PROJECTS / Forester 1870
Lucky Strike Menthol & Menthol Lights Line Extension - Japan Part One: This portion of the project required a careful examination of the current product's brand equities. We explored a wide variety color options that increased a vi
       
     
PROJECTS / Lucky Strike
       
     
PROJECTS / Mixed Logos
Carolina Turkey Just Perfect Brand This assignment began with the brand's approval of “Braised Autumn Gold” flavor icon. Our task was to match this style and create the remaining flavors for the entire Just Perfect portfolio.
       
     
PROJECTS / Illustrations