Delta Faucet Refresh

Delta Faucets launched a successful redesign in 2008, which helped establish them as a category leader. Over time, the competition began to mimic many of Delta’s packaging elements, which in turn contributed to rising confusion and shopper challenges across the category.

Our objectives were to address this category confusion, improve shopability and navigation, and effectively communicate Delta Faucet’s key features and benefits.

Brand Essence:

We believe in the transformational power of water.

Final Design

Phase One Creative

Phase One Creative

Phase One Creative

Phase One Creative