Mercy Project - 2016
Roman Catholic Diocese of Brooklyn

The Mercy Project follows the 2015 very successful Together Project. Both campaign’s objectives remained the same; to increase public awareness, visibility, and participation within local parish’s throughout Brooklyn, with one additional goal to remain relevant through out the entire year. This supports the churches adherence to the Pope’s declaration of this year as The of Mercy.

The Together Project meet its objectives in 2015 by an increased of parishioners during the Lenten season at the local parishes by 37%. Results quantified by envelope donations during the season were up by 17% and sustained donations after the season was over maintained an average increase of 8%.

This year’s Mercy project mirrored the 2015 effort with an integrated marketing campaign utilizes outdoor media, social media elements as well as individual parish’s initiatives using the image on vinyl banners, and printed card flyers to promote Holy Week events at each parish.

Outdoor Media

Bilingual Poster Campaign